A Peak at the Bettinardi 2011 Product Line

November 26, 2010 by puttistry · Leave a Comment
Filed under: Equipment, Press Release 

The 2011 Bettinardi product line will debut at the PGA Merchandise Show, January 27th-29th in Orlando, Florida. Here is a sneak peek of their full roster.  As always, the company is doing some pretty neat things with their metallurgy.  The aesthetics of the“Metallic Fog” and “Borealis Black” finishes need to be seen in person as pictures alone don’t do them justice.  In the coming months, Puttistry will be reviewing this exciting new lineup…

Press Release:

When putter designer Robert J. Bettinardi set out to design the 2011 Bettinardi Product line he was driven purely by passion and desire to create a truly spectacular array of superior products for today’s modern golfer.  Bettinardi’s unmistakable appearance that enforces our classic values and contemporary attributes ensures the highest level of precision engineering and performance available in the market today.

The Bettinardi Golf, “2011 BB Series” and the “2011 Studio Stock Series” use a custom, selected blend of
Metals – a “proprietary” fusion of soft Carbon Steel with special ingredients known only to those at Bettinardi Golf – a distinct and characteristic formula.  This particular blend ensures a unique, quality feel. The “2011 Signature Series” putters are milled in the USA with our locally sourced, “proprietary” Double Aged Stainless Steel.

2011 BB Series
The 2011 BB Series will have a stunning “Metallic Fog” finish. This innovative, proprietary finish is a state-of-the-art process that molecularly bonds the end finish to the putter creating the most durable finish available on the market today. This process will ensure your Bettinardi precision milled putter will not corrode, discolor or tarnish. The combination of our proprietary metals allows us to create beautifully colored finishes that are esthetically pleasing to the eye yet extremely durable.

-    Milled from our propriety fusion of the softest carbon steel with special ingredients to insure a unique and quality feel upon impact.
-    Our new “Metallic Fog” proprietary finish that looks stunning on our patented “Honeycomb™ Face.”
-    Beautiful, paint filled graphics to compliment this stunning finish.
-    Durable finish that will not corrode, discolor or tarnish.
-    Milled Single Sight Line.
-    Bettinardi/WINN Grip. Standard or Mid-sized Grip Available.
-    Patented Headcover.
-    Available in 340g and 355g head weights.
-    M.A.P. $275.00

BB1 Series
The BB1 is a classic Heel-Toe weighted putter with a plummer neck shaft. Available in 340g and 355g head weights. Left hand version available.

BB8 Flow Neck
The BB8 Flow Neck is a two-tier flange putter. The hosel is round vs. the standard plumber look!  Available in 340g and 355g head weights.

BB27 Series
The BB27 is a Face Balanced, Heel-Toe weighted putter with a double bend shaft. This model has a larger profile at address which inspires a confident stroke.
Available in 340g and 355g head weights.

BB33 Mallet
The BB33 is a modern mallet which has a classic pear shape profile at address. The flange is uniquely designed to achieve maximum perimeter weighting for optimum performance. The BB33 is perfectly face balanced with a double bend shaft.  Available 340g and 355g heads. Left Hand versions available.

2011 BB Series
The 2011 Studio Stock Series will receive our proprietary “Borealis Black” finish. It is absolutely gorgeous upon presentation and has the same innate finish qualities as our BB Series putters.

-    Milled from our proprietary Double Aged Stainless Steel.
-    “Tour” Inspired Designs.
-    “Tour Feel-Impact Technology (Tour FIT Face)
-    Milled Single Sight Line.
-    The Bettinardi “Tour Finish” has a subtlety muted appearance and is lightly sanded and polished by master technicians. It has a bead blast top line and body to reduce all glare while showing the beauty, precision and detail of the putter.
-    Bettinardi/Grip Master black leather grip. Standard or Mid-sized Grip Available.
-    Patented Headcover.
-    Limited Run.
-    Available in a 345g head weight.
-    M.A.P. $495.00

Studio Stock #5
The Studio Stock #5 is a variation on our BB1 style head. However, the Studio Stock #5 is a longer Plumber Neck which fits a more straight back straight through stroke. Available in a 345g head weight.

Studio Stock #6
This Studio Stock #6 style putter is a classic blade that has been used by the best putters ever to play the game. Bettinardi has milled this putter for appearance, feel, precision and performance. When you set your eyes on this one you will have to agree we have milled this style to classic perfection! Available in a 345g head weight.

Studio Stock #7
The Studio Stock #7 is a ½ moon mallet that has a semi-circle cut out of its flange area. A Prototype of this putter was tested on Tour this year and was extremely well received by numerous players. The Studio Stock #7 sports a small spud to accommodate the double bend shaft.  Available in 345g head.

Studio Stock #8
The Studio Stock #8 is a modern design based on the classic heel-toe weighted putter design. The #8 has a standard Plumbers neck and a raised toe to frame the golf ball perfectly. Available in a 345g head weight. Left hand version available.

2011 Signature Series
The 2011 Signature Series has the Bettinardi “Tour Finish”. This finish has a subtlety muted appearance to show off the beauty, precision and detail of the putter.  The “Tour Finish” is lightly sanded and polished by our master technicians and has a bead blast top line and body to reduce all glare. No additional finishing is required due to the inherent properties of our proprietary Double Aged Stainless Steel.
-    Milled from our proprietary Double Aged Stainless Steel.
-    “Tour” Inspired Designs.
-    “Tour Feel-Impact Technology (Tour FIT Face)
-    Milled Single Sight Line.
-    The Bettinardi “Tour Finish” has a subtlety muted appearance and is lightly sanded and polished by master technicians. It has a bead blast top line and body to reduce all glare while showing the beauty, precision and detail of the putter.
-    Bettinardi/Grip Master black leather grip. Standard or Mid-sized Grip Available.
-    Patented Headcover.
-    Limited Run.
-    Available in a 345g head weight.
-    M.A.P. $495.00

Signature Series Model One
A new “Signature Series” will be introduced for Bettinardi Golf in 2011. The Signature Series Model One is a classic BB1 style Heel-Toe weighted putter with a plumber neck shaft. The Model One also has a milled Sound Slot cut into its sole which provides a unique feel at impact. Available in a 345g head weight.

Signature Series Model Two

The Signature Series Two is completely inspired by Tour Professional and Bettinardi Staffer, Brian Gay. It is a heel-toe weighted blade that also incorporates another patented feature, our “Tour” Feel-Impact-Technology (FIT) face. The “Tour FIT Face” has score lines horizontally milled across the hitting area on the face of the putter.  This detailed milling delivers an incredibly soft, yet consistent feel.  Brian has been using this putter for 2 seasons on The PGA Tour which includes 3 victories in that span.  Available in a 345g head weight. Right hand version available.

Distribution
On the National level, Bettinardi Golf distributes all our products to Green Grass Accounts, Select Club Fitters and Teaching Academy’s only.

Our Green Grass accounts work closely with PGA Professionals to ensure their members receive the best quality fit for their particular style of putting.  Minor adjustments to the product are available to these members through their clubs and Bettinardi Golf.

The Select Club Fitter and Teaching Academy accounts have numerous advantages and custom purchasing options available to them based on their expertise and knowledge in the field.

  • Putters may be purchased in varied head weights, with a standard lie of 71° and a loft of 3°. All Bettinardi putters come with a proprietary shaft.  The BB Series and Studio Stock Series have a Bettinardi/WINN grip. The Signature Series will have a Bettinardi/Grip Master leather grip.  Additional grips options will be available for all series.
  • Uncut-Ungripped version. This enables the Custom Club Fitter to truly customize a Bettinardi Putter to the exact required specifications of the end user. The advantage of a solid, precision milled head allows the club fitter to adjust the lie and loft to suit the individual player.  The varied head weights can be adjusted 5° flat or 5° upright from our standard lie of 71°. The loft can be adjusted from 3° strong or 3° weak from our standard loft of 3°.
  • Preferred Select Club Fitter Accounts have the option for purchasing specialty items at pre-selected times of the year.

On the International level we currently have distribution channels servicing over 49 countries around the world with additional channels in negotiations.

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